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The legacy of the John Lewis 2022 Christmas advert

The legacy of the John Lewis 2022 Christmas ad. Shining a light on children in care and fostering.

Every year, John Lewis releases a Christmas advert that tugs at the heartstrings of viewers, and 2022’s advert was no exception. Instead of focusing on a typical festive story about presents, magic, or a family reunion, John Lewis took a different approach by shining a light on the incredible impact of foster carers.

Within the advert we see a man comically trying to learn to skateboard, wincing at his injuries, but persisting nonetheless. Later the doorbell rings and he greets an worries and scared looking teenager holding a skateboard, he has been learning in order to find some common ground with his new foster child. 'Skate a bit too', he says as she comes inside, helping to draw attention to the John Lewis Building Happier Futures programme, which supports care-experienced people.

The John Lewis Partnership was founded on the belief that when you raise everyone up and give them access to the same opportunities and living standards, society thrives and so does business.

The John Lewis 2022 advert was created with the input from Action for Children and Who Cares? In a heart warming and emotional campaign, the advert celebrated foster carers and the life changing role they play in providing love, security, and stability to children and young people in need.

If you’re inspired by the message of the John Lewis advert and are interested in learning more about fostering, contact us today here. After all, what could be a better gift this Christmas than the chance to transform a child’s life?

Merry Christmas and perhaps a New Year, New Start for a child in need.

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News

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  • In person

Date published

14 November 2024

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